Red Cross “Give Something That Means Something” Holiday Campaign
We used the simple things Red Cross gives out—blankets, water, stickers when you donate blood, to communicate what people really get (dignity, hope, etc.) when the Red Cross arrives on the scene to help out. We did not have much more than a photo to work with—the Red Cross does not re-create disasters for marketing efforts. But worked with the talented artists at The Mill, and with Hugh Ross, the great, knowing voice from The Assassination of Jesse James by the Coward Robert Ford.