Adapt2Win
Worked with WRTHY and Lew Willig to create a campaign about Climate Adaptation for COP30 in the fall of 2025.
The campaign is now up for both a WEBBY and a SHORTY award.
Climate change wreaked over $417 billion in damages last year. But telling people about climate change is often polarizing and not effective. It’s too abstract and people feel powerless. However, climate adaptation is something people are already doing and need to do more of. So we partnered with athletes around the world to tell stories of how their lives and the sports they play have been impacted by climate disasters, and how people in their countries are adapting. We also made a series of videos championing local climate adaptation innovations.
Some athletes who shared our story and made their own videos include: Raheem Sterling, Breanna Stewart, Keira Walsh, Victor Boniface, David Popovici, Maya Gabeira, Beth Mead
Some, like Beth Mead, even contributed op-eds
