Back Market
It’s not every day that you get to invent a monster and then have 2026 Oscar-Nominee Johnny Kelly, Nexus, and Arch Model Studios (they make all the Wes Anderson puppets) bring it to life. That’s what happened though with this “Tech Reborn” campaign for Back Market — essentially the brand’s launch for the United States. The video went on to win a Clio and a British Arrow and was shortlisted for a D&AD award. Also did some OOH lines/direction, too for a Union Square takeover.
Co-conspirators: Steve Peck, Woody Wright, Jeff Kenyon, Melanie Baublis.
